How It Works

Four steps to a live guided selling experience

Your rules, not a black box

Guseto is built on guided selling principles – no AI, no machine learning, no mystery algorithms. You define the rules; the engine applies them. Every answer your customer gives triggers filters and scores that you control, so recommendations are transparent and predictable every time.

Hard Filters

Eliminate products that don't meet strict criteria. A budget cap of £500 means nothing over £500 appears – ever.
Soft Scores

Award weighted points for preference matches. Products accumulate points from every matching answer – the highest scorers rank first.
Conditional Questions

Only show follow-up questions when they're relevant. Ask about dietary needs only for food categories, or pet details only for pet products – keeping flows short and focused.
Ranked Results

Top-scoring products are presented as personalised recommendations with match indicators, images, and add-to-basket buttons.

1

Customer answers: "I want an SUV, under £40k, hybrid"

↓

2

Hard filter: price < £40k AND fuel = hybrid → 11 cars → 3 remain

↓

3

Soft score: body_type=suv +10, cargo≥30 +10 → points tallied

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4

Result: RAV4 Hybrid (100%), Tucson (100%), CX-5 (50%)

Everything you need to guide customers to the right product

Powerful recommendation logic wrapped in a beautiful, lightweight widget.

Quick Embed

Add a script tag and a custom element to any website. The widget loads asynchronously and won't slow down your page.

Cart Integration

Customers pick a quantity with the built-in +/− stepper, then the widget fires a guseto:add-to-basket event with product details and quantity. Wire it into Shopify, WooCommerce, BigCommerce, PrestaShop, or any cart.

Fully Customisable

Match your brand with custom colours, button text, modal or side-panel display mode, and 6 widget positions. The widget remembers progress if closed mid-flow.

CSV Import

Bulk-import your entire product catalogue with custom attributes from a single CSV file. Supports attr:* prefixed columns.

See it in action

Explore five live demo stores and see how guided selling works for different industries.

Try the Demo

Connects to any cart in minutes

The Guseto widget doesn't manage your cart – it tells your site what the customer chose. Set your platform's product ID on each Guseto product, listen for a single JavaScript event, and add straight to cart – no ID mapping needed.

Event Payload

Every guseto:add-to-basket event includes:

external_id Your platform's product ID (Shopify variant, Woo ID, etc.)

product_id Guseto product ID

name Product name

price Product price

quantity Selected quantity (1–10)

image_url Product image URL

attributes Custom attributes (key–value object)

recommendation_id For analytics tracking

your-store.html

Full integration guide available in your dashboard after sign-up.

Connects to your store, embeds anywhere

Import products from your e-commerce platform and embed the widget on any website.

Shopify

WooCommerce

Magento

BigCommerce

PrestaShop

Embed on

Squarespace

Wix

Webflow

WordPress

Any HTML

Know what's working

Every interaction is tracked automatically. Understand your customers and optimise your flows with data.

Widget Sessions

Track how many visitors open the widget and start a flow.

Completion Rate

See how many customers finish the full questionnaire.

Product Clicks

Know which recommended products get the most interest.

Add-to-Basket

Measure actual conversion from recommendation to cart.

What happens when shoppers are guided

Industry research consistently shows guided selling outperforms passive browsing. Here is what the benchmarks look like, and how Guseto helps you measure your own results.

Industry benchmarks drawn from guided selling and e-commerce recommendation research. Your actual results will vary - Guseto gives you the data to measure them.