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Turn more browsers into buyers with guided product recommendations.

Black-box algorithms guess what your shoppers want, and get it wrong. Guseto guides every shopper to the right product by your rules. No AI, no revenue share, live in under two minutes.

Get Started Not sure? Take the 2-minute Fit Check

Want to see it in action? Try the Live Demo →

No usage fees · No revenue share · Any Store · UK Built, EU Hosted

5 live demo stores Shopify, WooCommerce, Magento + any site Rule-Based · No AI EU-hosted, GDPR-ready Live in less than a day

Your best salesperson never worked your website.

In your shop you would ask two questions and hand the customer the right product. Online they face a wall of near-identical options, no one to ask, and a back button. Most leave. The ones who guess wrong come back as returns and support tickets.

Choice overload

The more you stock, the harder it is to decide, and the more shoppers give up.

Wrong-fit returns

A shopper who buys the wrong thing does not just refund, they stop trusting your store.

Expertise that does not scale

You know your range cold. Filters and buying guides never capture what you would say in person.

You can see straight through it.

Most recommendation tools are black boxes. Ours is the opposite. Five principles turn your product expertise into rules any shopper, and you, can see.

Ask, don't assume

A few plain questions beat a wall of filters. The shopper tells you what they need, in their words.

Rules, not roulette

You define the hard filters and the scoring. The same answers always give the same result.

Explain every result

Every recommendation traces back to a rule you wrote. No hidden weights, nothing you cannot account for.

Fit over volume

We optimise for the right product first time, not the most clicks. Right-fit orders come back less often.

Own the whole thing

Your rules, your data hosted in Europe, on any platform, with no cut taken from your sales.

You have probably tried these already.

The common answers to choice overload all fall short for the same reason. Here is why, and what to do instead.

More filters and a better search bar

Makes the shopper do your job. Filtering assumes they already know the spec they want. Most do not.

Fixed by: Ask, don't assume

Bolt on an AI recommender

A black box you cannot explain, that changes its mind between visits, and puts customer data somewhere you cannot see.

Fixed by: Rules, not roulette + Explain every result

Write a long buying guide

Passive content almost no one reads at the moment they are actually choosing.

Fixed by: Ask, don't assume

Chase clicks and average order value

Push the priciest option and wrong-fit sales come straight back as returns.

Fixed by: Fit over volume

Buy the enterprise platform

Months of onboarding, lock-in, and a share of your revenue, sized for companies far bigger than yours.

Fixed by: Own the whole thing

Built different - on purpose

Most guided-selling platforms take a cut of your sales, lock you into one ecosystem, or hide pricing behind a sales call. We don't.

Guseto Traditional Platforms
Revenue share None - 0% Often % of sales
No usage fees Never Often per session
Pricing model Public, flat pricing "Contact sales"
Platforms 6+ & any HTML site 1–2 or lock-in
Setup time Live in less than a day Weeks of onboarding

You keep 100% of your revenue

No commissions, no revenue share, no hidden fees. Guseto charges a transparent flat rate - so the more you sell, the more you keep.

Live in four simple steps

From zero to personalised recommendations in minutes, not weeks.

1

Upload Products

Import your catalogue via CSV, sync from Shopify, WooCommerce, Magento, BigCommerce, or PrestaShop, or add products manually. Attach custom attributes like size, colour, use-case, or budget range.

2

Build a Flow

Create a guided questionnaire. Add questions with answer options and attach scoring rules that link answers to product attributes.

3

Embed the Widget

Add a script tag and a custom element to your site. Customise colours, button text, and position to match your brand.

4

Connect Your Cart

Listen for the guseto:add-to-basket event and wire it into your store's cart – Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, or custom.

How It Works →

European Data Commitment

Guseto is headquartered in the United Kingdom and all data is hosted exclusively on European servers. We will never transfer data outside of Europe, and we will never sell the company to a non-European entity. Your data sovereignty is not a feature. It is a founding principle.

EU Hosted

Your data never leaves Europe

UK Built

Headquartered in the United Kingdom. All data hosted in the EU.

Independently European

Owned and operated in the UK. We will never sell to a non-European entity.

Simple pricing, no surprises

Get up and running fast. Two simple plans, no usage fees, cancel anytime.

Pricing →

No conversion fees: never a percentage of your sales

Common questions

Straightforward answers to the questions we hear most often.

No. The widget script loads asynchronously and deferred, so it has no impact on your page load time or Core Web Vitals scores. It only initialises when a shopper opens the widget, not on page load.
No. Guseto runs as a self-contained web component. It does not touch your existing HTML, CSS, or any other functionality on your store. If you remove the two-line embed, your store is exactly as it was before.
Yes. Guseto is a UK-registered company and all data is hosted on European servers. We do not use cookies for shopper tracking and do not store personally identifiable information. Session analytics are aggregated and anonymous. Your data never leaves Europe: no US, Chinese, or other non-European infrastructure is involved. No consent banner changes are required for the widget itself.
AI recommendations are unpredictable. The same shopper can receive different results on different visits, and you cannot explain why a product was suggested. Rule-based logic gives you consistent, auditable results you can stand behind. If a customer asks why something was recommended, you can tell them exactly.
Building a flow uses a form-based editor in your Guseto dashboard, with no coding required. Embedding the widget is two short lines of HTML. If you can copy and paste, you can get it live. If you need help, our support team will walk you through it.
Most stores are live within an hour. Importing your products takes a few minutes via CSV or API sync. Building your first flow typically takes 20 to 30 minutes. The embed itself is under two minutes.
There are no long-term contracts. Cancel at any time from your dashboard. No cancellation fees.
Never. Guseto charges a flat monthly fee, not a percentage of your revenue. The more you sell, the more you keep.
All Guseto data is stored on servers located within the European Union. We are a UK-registered company (Haijahr Limited) and we are committed to keeping all infrastructure within Europe. We will never sell to, or transfer data to, any entity outside of Europe. There are no US, Chinese, Russian, or other non-European servers involved in any part of the service.
No. Guseto is independently owned and operated by Haijahr Limited, registered in England & Wales. We have made a permanent commitment to remain a European company. We will never sell to or be acquired by any non-European entity, and your data will never be moved outside of Europe.
All prices are shown excluding VAT. If you are in the UK, 20% VAT is added at checkout. If you are a VAT-registered business outside the UK, enter your VAT number at checkout and your subscription is zero-rated under the reverse charge, so no VAT is added.

Ready to guide your customers?

See Guseto in action with five live demo stores, or sign up to start building your own flows.

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