Help every shopper find the right product, with your rules, not an algorithm.
Build a guided questionnaire that recommends the right product to every customer. No AI, no revenue share, no platform lock-in. Most stores are live in under two minutes.
Free forever None - 0% Revenue share Under 2 minutes Setup time
What happens when shoppers are guided
Industry research consistently shows guided selling outperforms passive browsing. Here is what the benchmarks look like, and how Guseto helps you measure your own results.
Industry benchmarks drawn from guided selling and e-commerce recommendation research. Your actual results will vary - Guseto gives you the data to measure them.
Live in four simple steps
From zero to personalised recommendations in minutes, not weeks.
Upload Products
Import your catalogue via CSV, sync from Shopify, WooCommerce, Magento, BigCommerce, or PrestaShop, or add products manually. Attach custom attributes like size, colour, use-case, or budget range.
Build a Flow
Create a guided questionnaire. Add questions with answer options and attach scoring rules that link answers to product attributes.
Embed the Widget
Add a script tag and a custom element to your site. Customise colours, button text, and position to match your brand.
Connect Your Cart
Listen for the guseto:add-to-basket event and wire it into your store's cart – Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, or custom.
The smarter way to sell online
Three reasons merchants choose Guseto over generic recommendation tools.
Convert More
Turn visitors into buyers with guided product recommendations. Walk every customer through a tailored questionnaire that surfaces exactly what they need.
Stay Transparent
No AI, no black boxes. Your rules, predictable results every time. You define the logic — customers see exactly why each product is recommended.
Embed Anywhere
One script tag. Shopify, WooCommerce, BigCommerce, PrestaShop, or any custom site. The widget loads asynchronously and won't slow down your page — live in minutes, not days.
Your rules, not a black box
Guseto is built on guided selling principles – no AI, no machine learning, no mystery algorithms. You define the rules; the engine applies them. Every answer your customer gives triggers filters and scores that you control, so recommendations are transparent and predictable every time.
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Hard Filters
Eliminate products that don't meet strict criteria. A budget cap of £500 means nothing over £500 appears – ever.
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Soft Scores
Award weighted points for preference matches. Products accumulate points from every matching answer – the highest scorers rank first.
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Conditional Questions
Only show follow-up questions when they're relevant. Ask about dietary needs only for food categories, or pet details only for pet products – keeping flows short and focused.
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Ranked Results
Top-scoring products are presented as personalised recommendations with match indicators, images, and add-to-basket buttons.
Your Rules, Your Results
Unlike black-box AI tools, Guseto gives you complete control and full visibility over every recommendation.
Every recommendation is explainable
Trace exactly why each product was suggested. See which rules matched, which filters applied, and how the final score was calculated.
No AI surprises
Rules are deterministic. The same customer answers always produce the same ranked results. Predictable, testable, and trustworthy.
Full control, always
Add, edit, or remove rules at any time. Changes take effect immediately. You decide what matters, not an algorithm you cannot see.
Every recommendation Guseto makes can be traced back to a rule you wrote. Hard filters show why products were excluded. Soft scores show how the ranking was calculated. There are no hidden weights, no model drift, and no outputs you cannot explain.
How Guseto's rule engine works
Everything you need to guide customers to the right product
Powerful recommendation logic wrapped in a beautiful, lightweight widget.
Smart Recommendations
Combine hard filters and weighted soft scores across single-choice, multi-choice, and range-slider questions to surface the most relevant products every time.
Conditional Branching
Show or hide questions based on previous answers. Keep flows short and relevant – customers only see what matters to them, and skipped questions don't affect scoring.
Quick Embed
Add a script tag and a custom element to any website. The widget loads asynchronously and won't slow down your page.
Cart Integration
Customers pick a quantity with the built-in +/− stepper, then the widget fires a guseto:add-to-basket event with product details and quantity. Wire it into Shopify, WooCommerce, BigCommerce, PrestaShop, or any cart.
Built-in Analytics
Track sessions, completion rates, product clicks, and add-to-basket events. Understand what's working and optimise your flows.
Fully Customisable
Match your brand with custom colours, button text, modal or side-panel display mode, and 6 widget positions. The widget remembers progress if closed mid-flow.
CSV Import
Bulk-import your entire product catalogue with custom attributes from a single CSV file. Supports attr:* prefixed columns.
See it in action
Explore five live demo stores and see how guided selling works for different industries.
Connects to any cart in minutes
The Guseto widget doesn't manage your cart – it tells your site what the customer chose. Set your platform's product ID on each Guseto product, listen for a single JavaScript event, and add straight to cart – no ID mapping needed.
Event Payload
Every guseto:add-to-basket event includes:
external_id Your platform's product ID (Shopify variant, Woo ID, etc.)product_id Guseto product IDname Product nameprice Product pricequantity Selected quantity (1–10)image_url Product image URLattributes Custom attributes (key–value object)recommendation_id For analytics trackingFull integration guide available in your dashboard after sign-up.
Connects to your store, embeds anywhere
Import products from your e-commerce platform and embed the widget on any website.
Know what's working
Every interaction is tracked automatically. Understand your customers and optimise your flows with data.
Widget Sessions
Track how many visitors open the widget and start a flow.
Completion Rate
See how many customers finish the full questionnaire.
Product Clicks
Know which recommended products get the most interest.
Add-to-Basket
Measure actual conversion from recommendation to cart.
Built different - on purpose
Most guided-selling platforms take a cut of your sales, lock you into one ecosystem, or hide pricing behind a sales call. We don't.
| Guseto | Traditional Platforms | |
|---|---|---|
| Revenue share | None - 0% | Often % of sales |
| Free plan | Free forever | Trial or none |
| Pricing model | Public with calculator | "Contact sales" |
| Platforms | 6+ & any HTML site | 1–2 or lock-in |
| Setup time | Under 2 minutes | Weeks of onboarding |
You keep 100% of your revenue
No commissions, no revenue share, no hidden fees. Guseto charges a transparent flat rate - so the more you sell, the more you keep.
Start free, scale when you're ready
Get up and running at no cost. When you need more, we'll tailor a plan to your usage.
Free
£0/month
Everything you need to get started with guided selling.
- Up to 25 products
- 1 recommendation flow
- 1 API key
- 100 monthly sessions
- Full widget customisation
- Dashboard analytics
- Email support (48h response)
Pay As You Grow
From £19/month
£19/month includes generous limits. Only pay extra if you go beyond.
Included in your £19/month:
No conversion fees — you only pay for usage, never a percentage of sales
Estimates are approximate. Need higher volumes? Get in touch for a tailored quote.
Get Started for FreeNot sure where to start?
We will build your first guided selling flow, embed it on your store, and make sure it is live — for a one-off fee of £99. If it does not go live within 30 days, you get your money back.
30-day money-back guarantee
Common questions
Straightforward answers to the questions we hear most often.
European Data Commitment
Guseto is headquartered in the United Kingdom and all data is hosted exclusively on European servers. We will never transfer data outside of Europe, and we will never sell the company to a non-European entity. Your data sovereignty is not a feature. It is a founding principle.
EU Hosted
Your data never leaves Europe
UK Built
Headquartered in the United Kingdom. All data hosted in the EU.
Independently European
Owned and operated in the UK. We will never sell to a non-European entity.
Ready to guide your customers?
See Guseto in action with five live demo stores, or sign up to start building your own flows.